Building profitable relationships that lead to results
Excellent technology is of paramount importance for affiliate marketing. However, it is only as good as how it is implemented. Therefore, we have an equal focus on the quality of the relationships with all our partners. As we focus on relationships, we pride ourselves on knowing our affiliates, which we bring to your benefit by being able to get your programme visibility. We achieve this by a variety of methods including:
- Organising regular events such as our annual Speakeasy and monthly pub meets.
- Participating in online forums, and attending key industry events.
- Good use of phone, email, RSS, and social networking platforms such as twitter and facebook.
buy.at pioneered being an ‘open network’. This means we encourage merchants and affiliates to communicate directly and build strong relationships. Merchants benefit by being able to understand their affiliate channel better, and by more easily identifying the tools and techniques needed to promote their programme more successfully.
Your Affiliates
The affiliates in the buy.at network are the core resource for achieving a high level of online sales for our merchants.
At buy.at we:
- carefully select our affiliates through a detailed approval process,
- managing our relationships with the affiliates in the knowledge they need to be respected (respect they must reciprocate) in order to get the best performance for you
- The affiliates recognise that in dealing with merchants through buy.at that:
- portrayal of brand is important
- compliance with FSA and CCA legislation is a legal requirement
- rules on what they can and cannot do must be adhered to
Core Philosophies
Our relationships are founded upon some core philosophies:
- Affiliates should earn commission on sales they reasonably expect to earn commission on
- Merchants should only pay commission on sales they reasonably see as having come down the affiliate channel
- Intellectual property (e.g. brand and key word banks) must be respected.
- These principles dictate our policy towards:
- brand bidding
- spyware and similar